Hiring For Your Brand Values

Your brand values are the principles tailor made to fit your brand image, providing a cohesive vision and defining who you are as a business to not only your employees but your customers as well. A brand’s values can also be described as a company’s “true north” – there are the principles that help you to navigate your business during unclear and uncertain periods. More often, they are embodied in your company culture.

Now it’s time to find an employee, that mirrors these values. 

1. Start In House (With Your Current Employees)

Your employees have a large role to play – they are the living breathing examples of your brand in action. Look at how they present themselves in a professional capacity, whether it’s at networking events or via their LinkedIn profiles. Be sure that expectations are clear, even create brand guidelines for internal use, and stick to these yourself. 

If your brand values are crystal clear to your audience on an ongoing basis, you will have a steady pipeline of talent who have already identified with your values and would jump at the chance to work for you.

2. Your Employer Value Proposition (EVP)

This should be forefront in all your recruitment collateral and strategies. 

If you don’t have one, you need one. Why? Because it indicates why you are the top employer of choice and the reasons behind this align with your brand values. 

3. Take A Microscope To The Resume 

Take your brand values and really look into a person’s job experience, skills and even hobbies. For example, if you are looking for someone ambitious ,look for the candidate who has progressed quickly and upskills themselves. 

4. Tailor Your Questions 

Make sure your questions test their for specific values, that match your companies Brand values. Remember to think of how your Brand values, translate to skills and competencies. 

5. Analyze Behaviour 

How would your brand values show themselves in a person’s behaviour and the way they present themselves in the interview, during any correspondence, or during any meet and greet with your team.

Hiring people who mirror your brand values depends in part on how consistently you communicate these values to prospective candidates. The rest sits with knowing how to spot these values during the hiring process. It’s not black and white, you will have to read between the lines and trust your gut but it’s worth it.